8 out of 10 Irish consumers shop internationally and expect lead times better than 4 days. We offer express shipping in 2 days at economy rates, bringing cross-border eCommerce closer to the Irish consumer, faster than ever before. 

 

In recent years, the Irish parcel delivery, sector has been significantly influenced by four major trends: COVID-19, evolving customer demands, the competitive landscape of the parcel sector, and eCommerce as a demand driver. Regarding the parcel delivery requirements of Irish consumers, senders continue to prioritize price and reliability. However, new requirements are emerging, such as increased technological and monitoring levels—consumers prioritize delivery cost as the principal determinant when deciding on delivery alternatives for online purchases. In 2023, the eCommerce market is anticipated to generate $5.78 billion in sales. By 2027, the market is expected to have grown at a compound annual growth rate (CAGR) of 10.54%, with a projected value of US$8.63 billion.

Key Messages

• Ireland is one of the biggest global eCommerce markets, with an expected revenue of US$5,733.0 million in 2023.
• Fashion is the leading segment of the Irish eCommerce categories, with a 29.7% share.
• With revenue predicted to rise at a 10.54% annual rate (CAGR 2023–2027), the market is expected to reach a projected value of US$8.63 billion by 2027.
• The annual spend of the average Irish online consumer in 2022 is €2,708, 3rd highest amount in Europe.
• Top four factors for Irish consumers when buying online are price (57%), ease of returns (11%), next day delivery (10%) and customer service (8%)
• In 2022, 26% of the Irish consumers bought from a retailer that offers better order and tracking visibility, while 28% will buy from a retailer offering faster, more reliable parcel delivery service.
• With adequate shipping solutions meeting lead times and price points that Irish customers expect, there is no need for local warehousing solutions tying up your inventory. 
• Our modular eCommerce logistics services, offer returns solution from the Irish end consumer to the retailer’s warehouse.
• Sustainability is rooted into our product strategy, and retailers can choose our various projects for compensating CO2 emissions.

“We are expanding our service to this digitalized country with a solution, faster than standard, yet affordable. This part of Europe has long seen high costs for shipping and delivery times surpassing 4 to 5 days., as most of the brands ship from continental Europe. Prior to Brexit, retailers used to ship their products from UK warehouses to Ireland. Due to UK import and export legislation, the post-Brexit switch led to entangled and laborious customs and logistics processes. We developed a product that balances speed and cost, managing a lead time of only two days from a European warehouse to Irish consumer. We like to think we bring the online retail world closer to the Irish people.“ 

– Nikola Todic, Managing Director heyworld.

Internet penetration in Ireland rate is one of the highest in Europe, with a large percentage of its population reaping the benefits of engaging on various online shopping websites. eCommerce growth is fueled by such consumer behavior and immersion in the online world of opportunities.  Despite increasing inflation, online consumer confidence remains strong, and revenues are expected to reach10.5% CAGR between 2023 and 2027, with a projected market size of 8.560,1 million US dollars by 2027.

The Irish eCommerce market is expected to grow by 8.8% in 2023, closely following the overall worldwide trend of 9.6% in 2023. Within the Irish market itself, eCommerceDB breaks down five categories for deeper analysis. This article takes a closer look at fashion, as it accounts for 29.7% of the Irish eCommerce revenue.

Chart 1. Ireland eCommerce revenue development from 2018 to 2027 (million $)

Source: Statista and eCommerceDB, 2023

Chart 2. Average revenue per user in Ireland – fashion category from 2018 to 2027 (million $)

Source: Statista, August 2023

Chart 3. eCommerce Fashion revenue in Ireland from 2018 to 2027 (billion $)

Source: Statista, August 2023

Companies have expedited digitalization procedures to meet the increasing demand and profits.. The resulting surge in ecommerce activity drove businesses to seek and identify more innovative and agile delivery partners that helped propel their companies forward.  heyworld through its customized approach to provide end to end eCommerce logistics services, strives to support the global retailer’s growth in Ireland. For the Irish consumers, customer satisfaction and high-quality delivery service are crucial factors. Other factors include optimization of “previous mile” through tracking applications, ecological cars, and route optimization algorithms.

Cross-border eCommerce increasingly attractive for Irish consumers.

Irish international shoppers point out to two primary reasons for engaging in cross-border shopping, and they are access to more favorable pricing (54%) and the availability of products not found locally (43%). A study conducted by PayPal in Ireland in 2022, observed that a significant proportion of Irish consumers- precisely 83%, engage in online shopping worldwide. Furthermore, it noted that almost half (44%), of Irish online shoppers purchase from retailers selling from or based abroad. Consumers across many regions are affected by the prevailing economic conditions, whose confidence is often disturbed by inflation and disruptions in supply chains. In periods of economic uncertainty, it becomes an imperative for businesses to understand the preferences and priorities of their customers. It is essential for organizations to meticulously optimize every aspect of the commercial process, starting from the initial discovery of a desired product through its final acquisition by the customer.

Send your eCommerce parcels to Ireland with us!

• 8 out of 10 Irish consumers shop internationally and expect lead times better than 4 days. We offer express shipping in 2 days at economy rates, bringing cross-border eCommerce closer to the Irish consumer, faster than ever before. 
• With adequate shipping solutions meeting lead times and price points that Irish customers expect, there is no need for local warehousing solutions tying up your inventory. 
• 26% of Irish consumer want better parcel tracking when shopping online. We offer full visibility of every parcel’s journey, so that your customers can have a full picture of where their parcel is at any moment.
• 53% of Irish consumers are more likely to buy from a retailer if free returns shipping is offered. With our tailored solution, returns are seamlessly directed to your warehouse, boosting your sale conversion in the Irish market.

How can we help you?

Please contact us.

About heyworld.

heyworld GmbH was established in 2019, as a 100% subsidiary of Lufthansa Cargo, specializing in B2C delivery and offering fast deliveries within Europe. . Our modular services range from customs declarations, airfreight services and last mile solutions as well as tracking and return services.. Customers can connect to our services with one simple integration.

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